Richard Ferretti has been named senior vice president and global creative director for the Estée Lauder division of The Estée Lauder Companies, Inc. He is the former creative director of Coach and the Reed Krakoff brands. Ferretti reports to Jane Hertzmark Hudis, global brand president of Lauder. He succeeds Aerin Lauder who continues to work as the style and image director for the brand as well as its spokeswoman. Ferretti’s responsibilities reportedly include all creative and visual elements of the brand worldwide, including TV, digital and print advertising as well as product packaging, store design and retail visual merchandising.